Toluna Influencers is a long-running, legit survey site where Australians can earn rewards by sharing their opinions. It’s best for those happy to spend a little spare time for gift cards or PayPal cash. Sign-up takes 2 minutes and new members get a 500-point welcome bonus.
Introduction
Why Choose Toluna Influencers
- Sign up in minutes – Fill in your details and confirm via email.
- Complete profile surveys – Helps match you with higher-paying surveys.
- Earn points – Surveys typically pay 2,000 – 10,000 points (roughly $1–$5) depending on length.
- Redeem rewards – Cash out to PayPal from $10 (30,000 points) or grab vouchers from Coles, Woolworths, JB Hi-Fi, etc.
💡 Example: A 15-minute survey paying 5,000 points = about $2.50. Do 2–3 surveys a day and you could earn $50+ a month in spare time.
Is Toluna Worth It?
If you’re looking for a fun way to earn a little extra in your spare time, Toluna is a legit and trusted option in Australia. You won’t get rich, but consistent participation can add up to useful pocket money, groceries, or gift cards.
For Australians who want flexibility and low commitment, Toluna delivers – especially with the 500-point welcome bonus.
Earning
How Much Can You Earn
Like Swagbucks and Survey Junkie, it has a broader range of earning opportunities that puts it in the Get-Paid-To (GPT) category of survey sites.
Toluna Influencer is not the highest paying survey site out there. We believe that title is held by Octopus Group.
But, for this type of site, offering surveys as well as other Get-Paid-To (GPT) components, it does stack up very well against global survey sites such as Survey Junkie and Swagbucks.
We believe a range of $5 -$10 per hour invested is a reasonable estimate of earnings possible. So it is never going to replace a full-time job, even at minimum wage, but it can be a nice little side hustle.
Surveys themselves can range from $1 to $50.
Paid Online Surveys
However, paid surveys are the bread and butter of the site and the main Toluna dashboard makes it very easy to identify the best surveys. You can earn up to 163,100 points on a survey if you have a spare 90 minutes!
Toluna conveniently separates surveys into 3 categories:
- Priority surveys, earning varying amounts, where after a couple of screening questions you head into a survey if you meet the demographic requirements. These may be short or long surveys.
- Quick Surveys, earning up to 12,000 points and taking maybe 15 minutes maximum.
- Premium surveys, earning up to 163,100 points and expected to take up to 90 minutes.
Occasionally you’ll open a survey and commence it, only to be screened out as soon as the software determines you’re not the right demographic. Most likely you’ll receive a “quota full” message
Quick Votes
For a guaranteed 15 points per vote, answering a one-click poll might just get you over the threshold for your next redemption. These sponsored polls are so quick!
Contests
Within the My Community section, respondents can enter contests – They don’t serve much of a purpose, but you can earn points and win contests. Right now, there’s a caption contest with a 2,000-point prize.
Games
Be very careful because these games are addictive. Spin the Wheel gives you a daily chance to win prizes, MatchMania just makes time fly and if you're keen enough, try the Super Quiz.
Referral Program
Referrals can be an easy way to earn more cash. Under the My Account, Refer a Friend section, you'll find a unique referral code to copy and share with your friends. You can refer up to 10 friends per month.
You'll receive 500 bonus points for each referral (points limited to 10 new friends per month).
Let us assure you, that this is not a pyramid or Ponzi scheme. The availability of surveys and what you'll earn are never impacted by the number of referrals.
Joining
How To Join Toluna Influencers
It’s really simple to start earning extra money – in fact, you’ll even earn points while signing up. Best of all, it’s entirely free to join.
- Click here to join, then click on ‘Register' button.
- Work through two screens called Step 1 and Step 2 – remember to take note of your randomly generated username, you may need it one day.
- Return to the home page in step 1 and log in using your email and password, then take the tour.
- Scroll down the home screen until you reach Tasks and proceed to complete your profile surveys – this increases your chances of accessing surveys most relevant to yourself.
- Enter your PayPal information if you wish to earn cash rather than gift cards.
Earning money with Toluna happens during registration and straight away afterwards as you complete surveys and tasks. The best thing about it? It’s free!
Simply register to create a Toluna login and then complete the demographic profiling and payment details in the Account section for PayPal. Then you can start the real earning process.
You’ll start to be notified of survey earning opportunities almost immediately and can always view them through your dashboard as well. In no time, you’ll be able to cash out your points for very real rewards.
If you would like to receive surveys on your smartphone, simply enter your mobile phone number on Toluna during your registration or directly on your account page.
Is There A Toluna App?
Yes, and the Toluna app is very well rated, making it super easy to answer surveys on the move.
If only app-based surveys are for you, check out our Best Paid Survey Apps page here.
What I love about Toluna Australia
The chance to make real money: If you keep at it, you will earn real money, even though it initially comes in the form of points. There is sufficient clarity within the points system to determine whether a survey is worth your time.
Plenty of survey invites: From the moment you sign up, you'll be notified of survey opportunities via email or on the mobile app, leaving you no doubt that surveys are waiting for your attention.
User interface: The interface is clean and uncluttered, making it very easy to navigate around.
Redemptions
Payment Options
The rewards system is not quite as clear-cut as the Octopus Group Rewards Program.
Toluna awards points for surveys and activities which can be redeemed for charity donations, eGift Cards, and PayPal.
What Is The Minimum Amount You Can Withdraw
Upon earning 30,000 points / $10 AUD, you can cash out for PayPal and by the time you reach 60,000 / $20 AUD, you'll be able to select from a wide range of e-Gift cards.
Redeeming For eGift Cards
A broad range of retailers is available, including Subway, Anaconda, JB HiFi, Spotify, Coles, Ampol, Netflix, BWS, Rebel Sports, Hoyts, The Good Guys, Target, Kmart, Bunnings and Bitcoin.
| Toluna eGift Card | Redemption Points | Points per $ |
|---|---|---|
| Paypal $20 | 61,000 | 3,050 |
| Subway eGift Card $10 | 30,000 | 3,000 |
| Coles eGift Card $10 | 29,500 | 2,950 |
| Rebel eGift Card $25 | 74,000 | 2,960 |
| Bunnings eGift Card $50 | 149,000 | 2,980 |
| Bitcoin eGift Card $30USD ($40AUD) | 120,000 | 3,000 |
3,000 points are the equivalent of $1 in the rewards ecosystem! You can now use that to work out whether it's worth your time doing a particular survey.
In the case of the survey above – 6,000 points / 3,000 points = $2 and 60 minutes / 15 minutes = 4. Therefore 4 x $2 = $8/hour.
Do Toluna Australia Points Expire?
Yes. When points are credited to your account, they will remain valid for 12 months.
How Long Will It Take To Receive My Reward?
Non-digital eGift cards can take up to 3 weeks for delivery. When you redeem your points for a reward you will be asked to confirm your postal address and email address.
Digital eGift cards such as PayPal will only take a couple of days
How Regular Are Toluna Influencer Survey Offers?
We've used Toluna for years now and receive survey offers daily.
Of course, you won't always fit the criteria for the survey, but the more information filled in on your profile, the more relevant the surveys will be. You earn points just for filling in profile information so it doesn’t feel like a waste of time.
The good, bad and ugly
Pros and Cons
Pros
✅ Free to join with 500-point bonus
✅ Multiple reward options: PayPal, gift cards, products
✅ Fun polls and mini-surveys between longer ones
✅ Active community with daily engagement opportunities
Cons
❌ Surveys can screen you out after a few minutes
❌ Points expire after 16 months if unused
❌ Payment processing can take up to 2 weeks
The Toluna Influencers group is one of the largest market research companies in the world. With nearly 40 million members in 70 countries, it generates a staggering 15+ million survey responses each year.
Join these sites as well
Similar Sites
Several survey sites operate like Toluna, however, not many rank as highly in our opinion.
We always recommend exploring some platforms if you plan to make money from online surveys. Here's our pick of similar sites worth exploring:
If you want to maximise earnings, you can also try:
- Octopus Group – Highest paying Aussie survey site ($16.80/hr average)
- Pureprofile – Reliable payouts, wide range of rewards
- OpinionWorld – Good mix of survey topics, simple PayPal cashout
Not a scam
Is Toluna Legit?
The short answer is: that if it wasn’t legitimate and entirely trustworthy, we wouldn’t be reviewing and recommending it.
However, to put your mind at ease, let’s look at several indicators that a dodgy website would red flag…
- Being a global operator, it would be easy to lack accountability for privacy and survey methodology. However, Toluna Influencers is a member of the Australian research industry body, The Research Society (originally AMSRS).
- A multitude of reviews across portals such as Product Review and Trustpilot all point to Toluna Australia being a legitimate operator.
- Email usernames, strong passwords and email verification are all enforced.
And given that it is free to join, there's no risk of losing money – Simply close down your account if you consider it a waste of time.
Toluna is legitimate!
Reviews
User Experiences
With a well-established and global operation such as Toluna Influencers, there are plenty of positive and negative reviews on various sites like Trustpilot, Google reviews, and Product Review.
Toluna actively detects and lockouts scammers with it sometimes catching innocent users. Additionally, there are some complaints regarding payment lead times.
Some Australian members report steady payouts and enjoy the community aspect, while others mention frustration with frequent screenouts. Like most survey sites, patience and persistence are key.
“I’ve been paid multiple times by PayPal – usually takes about 10 days.” – Verified Toluna member, 2025
“Lots of surveys, but sometimes you get screened out after 5 minutes. Still, better than many other sites.” – Member review
Help
Customer Support
Things do go wrong on survey sites, screenouts, apps freeze, points not appearing and the like… some survey sites are far better at dealing with these issues than others.
Check the FAQs: First, you'll find virtually all credible sites have an extensive FAQ page and Toluna Influencers is no different. This is your starting point.
Online support tickets: Second, look to lodge a support request if you're still not progressing. The support page can be found here.
Reach out on social media: Browse and engage in the Facebook pages.
TrustPilot: Customer service actively monitors this website so be positive and clear on what your issue is when writing a review and you'll have a good chance they'll respond and try and help you.
What is not clear is whether there is support specific to Aussie respondents.
Conclusion
Final Verdict
Toluna is one of the more established and reliable survey platforms for Australians. While screenouts and wait times can be frustrating, the variety of surveys, fun polls, and trusted payout system make it a safe choice.
💡 Pro tip: Treat Toluna as a side-hustle hobby, not a full-time job. Consistency pays off.
