If you’re looking for a simple and legitimate way to earn rewards for sharing your opinions, Valued Opinions Australia is one of the most established survey platforms around. Operated by Dynata LLC — the global research company behind OpinionWorld and MyOpinions — this long-running site has been paying Australians for their feedback since 2004.
In this review, we’ll explore how Valued Opinions works, how much you can earn, and whether it’s still worth your time. You’ll discover real user experiences, payment details, and our expert verdict on whether Valued Opinions is one of the best paid survey sites for Australians.
👉 Ready to start earning? Join Valued Opinions Australia today and get rewarded for sharing your views on everyday products and services.
What is Valued Opinions?
If you’re the type of person who wants to influence the development and marketing of products and services in the future by sharing your opinion with large companies, Valued Opinions will suit you.
It’s also very good for those looking to establish and maintain a passive income stream by doing surveys, diary studies, and product testing.
However, if you lack patience or are looking for an immediate cash boost, then it may not be the right survey site for you. Valued Opinions is not a deals site, cashback site, GPT site, or shopping-oriented site.
How Is Valued Opinions Different From Other Paid Survey Sites?
Valued Opinions requires users to complete a significant set of profile questionnaires, taking up to 30 minutes. While this seems onerous, it is definitely worthwhile because it matches users to surveys far better and significantly reduces screen outs.
The more surveys you complete also help build up your profile, so regular survey participants are rewarded vs casual participants. This will have a significant impact on your earnings.
Apart from this, we’d consider it to simply be one of the better survey sites you’ll come across.
| Feature | Details |
|---|---|
| Payout Type | Gift cards / Charity |
| Minimum Payout | $20 |
| Typical Earnings | $6–8/hour |
| Referral Program | None |
| Trustpilot Rating | 4.4 ★ (1,373 reviews) |
How Much Can You Earn?
Valued Opinions is primarily a survey panel site and secondly a product testing site.
Average Earnings & Time Commitment
We get asked this a lot and it depends on many factors – an averaged hourly rate might see you earning AUD$6-8.
Surveys
On average you’ll earn AUD$1.00 per 10 minutes spent on a survey. While this isn’t great, your screen-out rates will be lower than average and completion rates much higher, so you have more of a chance of earning money for spending just a moderate amount of time on the site each day.
As you progress and develop your history, higher-value survey opportunities are likely to open up for you. Jump on the survey invitations via email as soon as you receive them.
Product Testing, Focus Groups & Diary Studies
Product testing is only available to those who match specific criteria and demographics. Those with a proven track record will get access first. Focus groups may involve in-person interviews, group discussions, or online meetings.
Diary studies involve tracking and recording your thoughts and usage of a product or service over a period of time.
These opportunities are not guaranteed but do pay well if you get the chance to participate.
Badges
Badges do contribute to your earnings – they’re not just a graphical motivation tool.
| Badge | Achievement |
|---|---|
| Bronze | This badge is yours as soon as you join |
| Silver | Reach $15 Lifetime Earnings – 5% weekly bonus on surveys completed |
| Gold | Reach $25 Lifetime Earnings – 7.5% weekly bonus on surveys completed |
| Platinum | Reach $50 Lifetime Earnings – 10% weekly bonus on surveys completed |
| Diamond | Reach $100 Lifetime Earnings – 15% weekly bonus on surveys completed |
Referral Program
Valued Opinions does not have a referral program.
Screenouts
You'll earn 2 cents for the first 5 screenouts per 24 hours.
Valued Opinions vs Competitors
| Valued Opinions | Octopus Group | OpinionWorld | |
|---|---|---|---|
| Products | Surveys, Product Testing, Focus Groups | Surveys, Product Testing, Focus Groups | Surveys, Product Testing, Focus Groups, Mystery Shopping |
| Redemptions | Gift Cards, Charity | Direct Debit, Gift Cards | PayPal, Gift Cards |
| Redemption Threshold | $20 | $20 | $10 |
| Est. Earnings | $8/hour | $16/hour | $8/hour |
| Australian? | No | Yes | No |
How To Join Valued Opinions
Applicants over the age of 18 years old and residing in Australia can apply to join. Joining only takes several minutes and you'll be completing your profile and answering surveys soon after.
Is There A Valued Opinions App?
Valued Opinions does not have a mobile app, but its website is optimized for mobiles. If only app-based surveys are for you, check out our Best Paid Survey Apps page here.
Payment Options
Compared to Octopus Group or OpinionWorld, Valued Opinions focuses on eGift cards rather than cash
There are limited redemption options in Australia – gift cards or charity. And at the same time, the payout threshold is $20, which is on the upper end of survey company ranges.
Gift cards and gift vouchers
At present, Coles, JB HiFi eGift Cards, and Uber Vouchers (good for Uber Eats or Rides) stand alongside Flexi eGift Cards, which are redeemable at Australian retailers such as Bunnings, Myer, SuperCheap Auto, Woolworth’s, Domino’s Pizza, Caltex, Woolworths, Rebel and much more!
The full range of options can be viewed here.
Charity
If you’d like to feel good and make a difference, then opt for the Unicef $20 donation option.
Is Valued Opinions Legit?
Yes — Valued Opinions is a completely legitimate survey site with nearly 20 years of operation behind it.
It's owned and operated by Dynata LLC, one of the world's largest data and market research companies, with a network of over 70 million people across more than 30 countries. Dynata also operates well-known panels including OpinionWorld, MyOpinions, and Opinion Outpost — so this isn't a fly-by-night operation.
The trust signals speak for themselves:
- Trustpilot rating of 4.4★ from 1,373 verified Australian reviews — well above average for survey sites
- Operating since 2004 in Australia — 20+ years of consistent payouts
- Backed by Dynata, a company that counts Fortune 500 brands among its research clients
- Rewards are real — gift cards are fulfilled through GiftPay, a reputable Australian voucher platform
Will Valued Opinions sell your data? Like all market research panels, your responses are shared with client companies — but in aggregate and anonymised form. Valued Opinions complies with Australian Privacy Act requirements, and you can review their full privacy policy before signing up.
What about account suspensions? Accounts can be suspended if the platform detects inconsistent or rushed survey responses. As long as you answer genuinely, this isn't something you'll need to worry about.
The bottom line: Valued Opinions has paid out millions of dollars in rewards to Australians over two decades. It's safe, legitimate, and worth joining.
We can happily confirm that Valued Opinions is legitimate and not a scam site, being one of the best sites in the Dynata stable of survey panels.
Trustpilot shows a 4.4 out of 5-star rating based on 1373 reviews. A strong result!
Reviews
I've been a member of Valued Opinions…Have enjoyed being able to receive Rewards by giving my opinions on so many things which affect Australians.
I've been a member of Valued Opinions for some considerable time and have enjoyed doing most surveys. The Financial Rewards have let me help friends and Groups who have needed that little bit of care. KF
Kay Finnis, AU, Trustpilot, 14 August 2023
Mostly I love doing surveys with Valued…
However, I wish rewards were able to be collected as more than one at a time. When I request a reward voucher valued at $20, it would be nice to be able to order two or three at the same time, as we were able to do previously. After all, in today's world not much can be bought for only $20. Please rethink this Valued Opinions.
Ms Tania Strachan, AU, Trustpilot, 12 August 2023
Customer Support
Support is handled via online tickets and a virtual assistant — no phone support available.
Conclusion: Should you join Valued Opinions?
If you’re ready to start earning with one of Australia’s most trusted survey panels, join Valued Opinions today.
While the earnings aren't the highest around and redemptions are limited, the easy-to-use site, consistent payouts, and focus make up for any other shortcomings. Go ahead and join.
Thanks for taking the time to read this Valued Opinions review!
FAQ: Valued Opinions
Is Valued Opinions legit?
Yes, it is highly rated on Trustpilot and has been in operation for nearly 20 years.
How do I withdraw money from Valued Opinions Australia?
Valued Opinions Australia offers gift cards / vouchers and charity options, but not direct debit or PayPal options.
How old do I need to be to join Valued Opinions Australia?
You'll need to be 18 years old and a resident of Australia.
How much can I earn with Valued Opinions Australia?
An average of AUD$6-8 per hour is feasible but experiences may vary wildly depending on demographics and profiles.
Who owns Valued Opinions?
Valued Opinions is owned and operated by Dynata, LLC, the same company that owns OpinionWorld, MyOpinions and Opinion Outpost.
What countries can I access Valued Opinions in?
Valued Opinions is available in USA, Australia, New Zealand, UK, Belgium, Hong Kong, India, Malaysia, Singapore, Indonesia, Japan, South Korea, and Switzerland
